video diary 6

Influencer – friend or foe?

Everyone knows that influencers can be capricious and picky at times. However, it is worth maintaining good relations with them. A satisfied influencer will praise your coffee shop among his fans and make you famous. On the other hand, if he or she doesn’t like your café, you’re in PR trouble! Enter the world of extensive marketing, invite celebrities for a cup of delicious coffee, and become popular.

Here are few tips:

• influencers differ in their expectations and tastes

• influencers can have different types of fans (teenagers, businessmen, tourists etc.)

• think carefully about your budget – the most popular influencers can be very expensive